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Continue reading →: The Go-To-Marketing Plan (GTM)
The Go-To-Marketing Plan (GTM) The Go-To-Market Plan is a comprehensive strategic framework designed to effectively introduce a product or venture to the marketplace and stimulate consumer demand. This plan involves a systematic approach encompassing various critical components, including market research, target audience identification, competitive analysis, and pricing strategies. It may…
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Continue reading →: Market Sizing Approaches
Market sizing is a critical process that assists businesses in estimating the total potential for a product, service, or industry. By understanding market size, companies can gauge both current and future growth opportunities within a specific target market. This analysis is typically broken down into three key components: Total Addressable…
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Continue reading →: Business Models to Consider
A business model serves as a framework that outlines how a company creates, delivers, and captures value. It details key operations, resources, and partnerships, as well as revenue streams and customer engagement strategies. By highlighting the company’s value proposition, target audience, and methods for delivering products or services, the business…
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Continue reading →: Upstream or Downstream
If someone asks you about the roles of upstream and downstream marketing, or how they differ, here’s how you could explain it. Upstream marketing focuses on planning and strategy. It involves understanding market needs and defining products before they are created. This part helps set the direction for the product.…
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Continue reading →: The Power of Informed Decision-Making: Unleashing Business Potential through Experiments.
(Wrote it on November 12, 2023) Making the right decisions is crucial for any business to succeed in today’s rapidly changing landscape. However, relying solely on intuition and past experiences may not always lead to the best outcomes. This is where data-driven decision-making based on business experiments becomes important. By…

