Audemars Piguet is often referred to as the “House of Wonders” due to its long-standing tradition of innovative designs and its exquisite craftsmanship. The company operates in a complex environment influenced by various competitive pressures. I will briefly explore it from the perspective of Porter’s Five Forces Analysis, examining the key factors that impact its strategic positioning, including industry rivalry, the bargaining power of suppliers, and the bargaining power of customers.
This analysis is not conclusive, and other factors may be considered.
The Baryawno Insights 
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