If someone asks you about the roles of upstream and downstream marketing, or how they differ, here’s how you could explain it. Upstream marketing focuses on planning and strategy. It involves understanding market needs and defining products before they are created. This part helps set the direction for the product.
Downstream marketing, on the other hand, deals with actions after the product is ready. It includes promoting, selling, and distributing the product to customers. This area focuses on reaching the target audience and driving sales.
In short, upstream marketing deals with the initial phases of product development, while downstream marketing takes over once the product is available, focusing on selling and marketing efforts.
The Baryawno Insights 
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