The Baryawno Insights

A creative brief is an essential document that serves as a strategic guide for any creative project. It connects the client’s vision with the creative team’s execution. This brief outlines the key elements of the project, ensuring that everyone involved is aligned and working towards a common goal. The following is a sample of the structure of a creative brief:

1. Title
2. Description
3. Objective
4. Target
5. Insight
6. Position
7. Execution
8. Measurement