In a customer’s journey, there are key touch points that create unforgettable moments that truly matter. These are the pivotal experiences that can transform someone from merely being aware of a brand to becoming a passionate advocate for it! Just look at NIKE and their incredible NIKE Run Club App (NRC). They exemplify brilliance in their approach, turning every run into an empowering experience. It’s all about creating those thrilling connections that keep customers coming back for more!



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