The How-Now-Wow Matrix serves as a tool for brainstorming and prioritizing ideas, aiding teams in categorizing and assessing ideas based on their level of creativity and feasibility for practical implementation. This instrument finds application in several key areas:
Product Development: The matrix facilitates the prioritization of features and enhancements for product roadmaps.
Marketing Campaigns: It aids in the identification and prioritization of creative and executable marketing strategies.
Process Improvement: It contributes to the optimization of internal processes by directing focus towards immediate gains and strategizing for more intricate changes.
The Baryawno Insights 
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